FLORYD

About FLORYD

FLORYD designs design products and interior details with a clear, graphic and colorful form language with inspiration from Swedish traditions & nature and the 50s and 60s.

The range includes everything around the set table, such as crockery, trays, coasters, towels, etc. and in interiors woolen blankets, socks, etc.
The products are manufactured and produced in Sweden or within Europe.

FLORYD started in 2012 and is run by My Floryd Welin, graphic designer and pattern designer. My was born in 1984, in Nacka, just outside Stockholm. In 2012, she graduated in packaging development and design from Nackadememin in Stockholm. Before that she studied ceramic form at Nyckelvikskolan, Lidingö.